Glow & Grow candles

THE BEGINNING

founders

Glow & Grow Candles was founded in 2023 by 2 college besties who share a love for self care, mindfulness and candles.

Our desire to get into the candle market came from a shared love for candles and the calming and healing properties of crystals.

Through our brand, we aim to promote self-care, relaxation and positive energy in the lives

of our customers.

SEPTEMBER 2023

idea generation

We always knew we wanted to do something in the candle and wellness space. Our original idea was to do funky candle shapes using candle moulds but found that the market was too saturated and they are easily accessible on cheap websites.

The idea then sparked to do crystal infused candles as the market was a lot smaller in Ireland and we felt there was an opportunity there to do high quality crystal infused scented candles. This was perfect for us as we both love candles and using crystals so we knew exactly what we wanted.

OCTOBER 2023

trend analysis

We monitored trends on social media around candles and the use of crystals.

We studied the market, competitors and the buying trends of our target customers.

ECO-FRIENDLY AND

SUSTAINABLE

We found a gap in the irish market for natural coconut soy wax candles.

NOVEMBER 2023

branding

brand archetype

“the innocent”

“Experience the glow,

embrace the growth”

brand colours

JANUARY 2024

designing the

packaging and website

Packaging

We always have sustainability in mind so we use all recyclable packaging, our wax is biodegradable and jars are reusable.

We used Canva Pro to design our logo, candle labels and thank you cards.

website

When designing our Shopify website we followed the Nielsen Heuristic “ Interface Design guidelines.

JANUARY 2024

suppliers and

product testing

To support a fellow Irish business, we got in contact with Celtic Candles and organised to source our jars directly from them.

We wanted to ensure we use the highest quality materials when making our candles so we sourced different samples of our chosen wax blend, fragrance oils and jars to find the right ones.

Through extensive product testing of each material and sample candle, we are confident that we found the highest quality products and materials for Glow and Grow.

FEBRUARY 2024

Fundraising

In February, we began fundraising to make sure we had the best and smoothest

launch possible.

We created a fundraising strategy and chose to fundraise through GoFundMe. We shared it with friends and family and anyone who donated & showed support not only helped our business but our final year project.

Glow and Grow raised over €700 and we used these funds to order materials for stock, ads and operational expenses ahead of the launch.

MARCH 2024

Launch

After putting a lot of effort into building the Glow and Grow brand and making our first collection, we decided to launch in early March 2024.

We launched our first collection,

‘The Signature Collection’ which included 3 candles. ‘Intuition’, ‘Love’ and ‘Peace and Harmony’.

APRIL 2024

where are we now?

Since launching, we have sold 60% of our stock & have started to build an online community.

To date, we have a combined following of 320, over 11,500 views on TikTok & reached 2.6k accounts in the last 30 days on Instagram.

We plan to keep growing Glow and Grow & our community. We would love to sell our products at markets & find potential stockists in Dublin.

stay in touch